CAC & LTV Calculator
Calculates customer lifetime value and the LTV:CAC ratio.
Inputs
- Customer acquisition cost ($)
- Monthly revenue per customer ($)
- Gross margin (%)
- Avg. customer lifespan (months)
Example
LTV : CAC ratio: 3.2 : 1
| Customer LTV | $960 |
|---|---|
| CAC | $300 |
| CAC payback (months) | 7.5 |
How it works
LTV = monthly revenue × gross margin × lifespan. A healthy SaaS LTV:CAC is around 3:1 or higher.
FAQ
How does the CAC & LTV Calculator work?
Calculates customer lifetime value and the LTV:CAC ratio. LTV = monthly revenue × gross margin × lifespan. A healthy SaaS LTV:CAC is around 3:1 or higher.
Is the CAC & LTV Calculator free?
Yes — every calculator on Calcova is free and you can download the results to Excel.