CPC / CPM / CTR Calculator
Calculates CPC, CPM and CTR from ad spend, impressions and clicks.
Inputs
- Ad spend ($)
- Impressions
- Clicks
Example
CPC (cost per click): $0.13
| CPM (per 1,000) | $2.50 |
|---|---|
| CTR | 2% |
How it works
CPC = spend/clicks, CPM = spend/impressions×1000, CTR = clicks/impressions.
FAQ
How does the CPC / CPM / CTR Calculator work?
Calculates CPC, CPM and CTR from ad spend, impressions and clicks. CPC = spend/clicks, CPM = spend/impressions×1000, CTR = clicks/impressions.
Is the CPC / CPM / CTR Calculator free?
Yes — every calculator on Calcova is free and you can download the results to Excel.