CPC / CPM / CTR Calculator
Calculates CPC, CPM and CTR from ad spend, impressions and clicks.
Every calculation runs instantly in your browser, so your inputs are never sent to a server, and the tool is free with no sign-up. You can save the results as an Excel file with live formulas and reuse them later.
Inputs
- Ad spend ($)
- Impressions
- Clicks
Example calculation
CPC (cost per click): $0.13
| CPM (per 1,000) | $2.50 |
|---|---|
| CTR | 2% |
Method & notes
CPC = spend/clicks, CPM = spend/impressions×1000, CTR = clicks/impressions.
Tips
Change any input and the result recalculates in real time. After downloading the Excel file, you can reuse it by editing only the yellow input cells.
FAQ
How does the CPC / CPM / CTR Calculator work?
Calculates CPC, CPM and CTR from ad spend, impressions and clicks. CPC = spend/clicks, CPM = spend/impressions×1000, CTR = clicks/impressions.
Can I save the results?
Yes. You can download the results for free as an Excel (.xlsx) file with live formulas that recalculate when you change the yellow input cells.
Is it free?
Yes — all Calcova calculators are free, and you can save results as an Excel file.